Andy Vitale

Andy Vitale is VP, Head of Product Design & AI Center of Excellence at Taxwell, where he leads design across TaxAct and Drake Software and drives AI enablement across 18 business areas. The platforms support tens of millions of tax returns each year for more than 90,000 tax professionals and 3 million DIY filers. His work covers new product development and core platform modernization across professional and consumer tax, including the TaxAct Claude Connector and an agentic product-development pipeline.

Across his career, Andy has led design through major shifts in technology, business, and scale, working across healthcare, financial services, ecommerce, and SaaS, from consumer products to enterprise platforms and the systems behind them. At 3M, he built clinical NLP and population health products where design decisions had clinical consequences. At Truist, as GVP, Head of Experience Design, he helped the company navigate the $66 billion SunTrust and BB&T merger and shape its COVID-19 response. As EVP of Design at Rocket, he led design companywide across 10 business units and helped evolve Rocket from a mortgage lender into a broader financial services platform, with his team’s work contributing billions in closed loan volume. As Chief Design Officer at Constant Contact, Andy led design and research through product modernization and an activation turnaround, including generative AI capabilities for millions of small businesses and nonprofits. His focus is making products more intelligent and teams more capable, turning design into a measurable business advantage.

Andy is an adjunct professor at Kent State University, where he developed the graduate UX program’s first course on AI tools in user experience. He is a Founding Member of the Design Executive Council and mentors the next generation of design executives through the DXC Forum.