Victoria Spaulding-Burford (she/her/hers) is a seasoned leader with 20+ years of expertise in User Experience (UX) and User-Centered Design (UCD). She presently serves as the Vice President of Data Cloud Product Design and User Experience at Salesforce. Formerly the VP of Digital Experience Design, Research, Content & Accessibility at Kaiser Permanente, Victoria spearheaded various practices including Product Experience Design, User Research, Content, and Digital Accessibility.
Prior to this role, she held key roles at T-Mobile US, Delta Air Lines, State Farm Insurance, The Home Depot, and IBM Global Business Consulting, driving UX integration and innovation across diverse industries. Victoria holds a B.S. in Psychology (UIUC), an M.S. in Engineering Psychology (GT), and an MBA in Global Business (GT). Passionate about inclusive leadership, she's also pursuing a doctorate in Psychology (Pepperdine). Certified in Agile methodologies and usability analysis, Victoria is also a co-inventor of four patents. Beyond work, she enjoys traveling internationally, caring for her family (5 adult kids and parents) and pets (3 fur-babies and 3 aquariums of water-babies), and indulging her passion for fast cars! Additionally, she serves on the Boards of two non-profits, Artportunity Knocks and The Healthcare Navigation Project.
