Bethany Fenton, VP of Product Design and Research at Getty Images, is a visionary leader with over 20 years of experience bridging the worlds of User Experience, Design, and Business. At Getty Images, she spearheads strategic Design and Research initiatives that shape investment, product strategy, and future visions, with a current focus on leveraging AI to streamline customer workflows and amplify creativity—driving both customer satisfaction and competitive advantage in the market.
Throughout her career, Bethany has transformed design and research teams into high-performing units by instilling a blend of creativity, rigor, and business acumen. Her strategic leadership has consistently elevated user experience while driving business growth across retail, media, and telecommunications sectors. From launching Crate&Barrel's first website; to leading digital transformation for Fortune 100 clients at Razorfish; to leading the experience strategy and execution as AVP, User Experience at AT&T/DIRECTV for DIRECTV Now and AT&T TV (now DIRECTV Stream) -- pioneering the company's entry into streaming services, Bethany has demonstrated an innovative approach that turns creative concepts into measurable business outcomes.
Bethany's expertise is grounded in a Bachelor of Arts from the University of Michigan, further enhanced by training at Stanford's d.school and a specialized mini-MBA for Designers. As a founding member of the Design Executive Council, she continues to champion the strategic value of design at the highest levels of business.
