Elevating those who elevate design
Brian Rice is an accomplished creative leader, branding strategist, and design thinker, currently serving as 3M’s Global Brand and Chief Design Officer. With demonstrated leadership across creative communications, digital, social, advertising, print, packaging, retail, branded environments, and experience design, he has built and sustained some of the world’s most valuable and iconic brands. His expertise spans executive-level design leadership from strategy development through in-market execution, where he naturally bridges analytical business thinking, marketing strategy, and consumer insights with strategic design solutions.
Brian brings a comprehensive understanding of brand purpose, equity, and positioning, overseeing strategic brand design, packaging, industrial design, and new product innovation. As a team leader, builder, coach, mentor, friend, husband, and father, he fosters a collaborative and empowering environment for his team and peers alike.