Christian Rohrer

Christian Rohrer is a Design Executive with 20+ years experience leading design and research teams at top tech companies, including Yahoo!, eBay, REALTOR.com, McAfee, Intel, Capital One and TD Bank. He holds a BA in Computer Science from UC Santa Cruz and a PhD in Cognitive Science from Stanford University. Since 2004, he has been affiliated with the Nielsen Norman Group as a guest author and invited industry instructor. In this capacity he has taught over 1000 students in Experience Strategy, Research, and User Experience Assessment methods, and authored a popular framework for understanding user research methods. He also pioneered PURE (Practical Usability Ratings by Experts), a pragmatic method for quantifying and producing an ease of use scorecard for any product or application. 

Since May of 2022, Christian has been serving as VP of Human Centered Design for TD Bank, leading a team of over 400 designers, researchers, strategists, writers, and other specialists, providing all design services in both Canada and the US through the TD Design Practice.